MAKE YOUR MARK

CLIENT: WE ARE WARRIORS

AGENCY: D&AD SHIFT

TEAM: Hamish Kennelly, Seded Altansukh, Tianna Blaiklock, Brayden Stairmand

We Are Warriors was the first brief given to us through the D&AD Shift programme. With countless hours of zoom calls and train rides too and from the city, we were finally ready to take on a brief response. Coming into this experience, I didn’t expect to be working with brands such as WAW who are celebrating, standing up for and actively doing huge things for the Indigenous community. The Blak Powerhouse is just one of the many projects they do to support and celebrate Blak Excellence, so to be apart of such a strong and empowering event gave my team and I a lot of passion and excitement. Our team came together strong, individually acting on our strengths and finding mutual ground and excitement on every decision made leading to our response.

Insight: Blak Powerhouse sparks a desire for involvement, but without a clear, rewarding pathway, attendees remain passive.

Idea: By offering a valuable and engaging experience, we can convert sign-ups into active participation.

Execution: To create an experience that attendees of Blak Powerhouse can directly contribute to, using their action to create a literal statement. Our exhibition is a collaborative mural, titled “Make Your Mark” that allows attendees to contribute alongside Indigenous artists to create a larger piece symbolising unity, with the finished artwork being a tangible representation of the strength and solidarity within the movement for Aboriginal empowerment. The room begins empty and as the day continues, it is filled bit-by-bit with art and then, at the day’s conclusion, the final message is revealed.